While the account frequently tweets out lengthy threads about things like student debt or critical thinking, it also posts bizarre things, and the Twitter header above illustrates that sometimes it’s OK to be weird just for the sake of being weird. In recent years, the brand has transformed its Twitter account into a socially conscious posting machine. 4, 2021, which fits perfectly with its unique voice on the platformĪnybody who’s been paying attention to brands on social media has no doubt come across the Twitter account of Steak-Umm, a frozen food company based in Pennsylvania.
Steak-Umm’s undeniably strange Twitter header on Aug. Let’s look at some great, real-life examples of effective Twitter headers and see why they work for their respective brands: Apple The good news is header images are easy to make and change with Venngage’s Twitter header maker. What’s important is that the header helps tell your brand story.Īnd that story will likely change over the course of a year or even a week, while your organization may find it needs to change its entire strategy on Twitter. There are many approaches to creating a good Twitter banner, and many brands find it useful to have several they rotate between every so often. Make sure you’re using best practices for your banners on Facebook and YouTube, too. Creating a banner just for Twitter lets you make sure the size is right and that it fits with your overall brand vibe on the platform.įor headers and banner images, Twitter doesn’t allow animated gifs, and the only supported file types are JPG or PNG. Twitter banners can come from images you already have, or you can create one just for Twitter, which is we recommend.
While that may work for those going for a very “It’s not cool to try” vibe, creating a banner for Twitter is another way to establish and reinforce your brand identity. If you don’t select your own Twitter header (also called a Twitter banner), most apps will display a standard gray or blue box when a user visits your profile. What should I use for a Twitter banner?.
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START CREATING FOR FREE Click to jump ahead: With Venngage’s Twitter header maker, you can quickly and easily create engaging and perfectly sized headers for your company’s Twitter accounts. But clever and on-brand tweets are only part of the battle.Ĭreating a Twitter header or cover image is another way for organizations to reinforce their personality, to make a cultural or political statement, or to add an air of seasonality and a bit of festiveness. Twitter will swell to about 315 million users this year, according to eMarketer projections, and for the average brand, having a mission-aligned Twitter presence is crucial. Twitter may not have the size and reach of Facebook, but the tweeting app remains critical for many organizations that want to connect with customers and contribute to the broader cultural conversation.
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